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Tim Fisher Steps Up, Bee Bows Out on Fictitious Campaign Mailers

January 20, 2012 By Eric Caine 5 Comments

Led by former Modesto City Councilman Tim Fisher (pictured left), valley citizens stepped up to the challenge of debunking Brad Hawn’s fictitious campaign mailers this week with a flurry of letters to the editor that appeared on the Bee’s editorial pages. Fisher is an especially authoritative source because he not only served on the City Council in the mid ‘90’s, he was also on the Modesto Planning Commission in the late ’80’s and early ‘90’s when Village I was in the planning stage.

As Fisher so succinctly put it, “Calling Garrad Marsh a developer does not agree with history.” Fisher’s fact-filled letter to the editor was far more worthy of front page status than the Bee’s own coverage of the mailer controversy, which followed the typical quote-driven, “Who shot John,” formula that rarely gives readers the knowledge they need to make informed political choices.

Veteran news people and readers have long lamented the, “he said, she said,” method so popular in contemporary reporting. In the case of Hawn’s campaign mailers, the quote-driven method was especially harmful because it gave Brad Hawn and Mike Zagaris more credence than Garrad Marsh by citing the two of them as opposed to Marsh alone.

Ordinarily, “he said, she said,” reporting merely establishes false equivalencies. It’s popular because it both eliminates the need for investigation and enables reporters and news media to claim they’ve been fair by presenting “both sides.” But presenting both sides as equivalent is misleading when one side is clearly erroneous.

Although the Bee’s editorial endorsement of Marsh did chide Hawn’s use of a Bee excerpt in a, “misleading way,” it still concluded Hawn is a strong candidate. How is it that a man who has used tax payer money to put unnecessary issues on a ballot and then misrepresented the facts can be a strong candidate? What’s worse is that unless the only game in town is willing to hold candidates accountable to high standards of truth and integrity, valley citizens will continue to be subjected to fraudulent campaigns.

Should Brad Hawn win this election, it will send the message that distortion, “misleading,” and misrepresentation are merely politics as usual. And if local media fail to expose and condemn the methods of dirty politics they implicitly endorse them. It then falls to leading citizens to respond to the challenge of establishing  higher standards.

Fortunately, many citizens have spoken out in addition to Fisher, including Paul Neumann, who most often writes on educational issues. Normally reserved and very careful in his choice of words, Neumann called the mailers, “despicable.”

Valley citizens deserve better than smear campaigns and “misleading” tactics. Many  have already spoken out. Let’s hope there’s more to come.

 

Filed Under: Politics

Reader Interactions

Comments

  1. Bruce Jones says

    January 21, 2012 at 4:39 pm

    My yet unpublished letter to the Bee on this subject ended with the challenge that Mr. Hawn owes everyone in town an apology for his — yes– unethical mailer. If he wins this race by use of such primitive misrepresentations, it will mean more city council status quo and pandering to the development community.
    We deserve better, and that would be Garrad Marsh.

    Reply
  2. Robert Stanford says

    January 21, 2012 at 7:02 pm

    I wonder how many of these letters were written by the name they were signed by….

    Reply
    • Eric Caine says

      January 21, 2012 at 11:29 pm

      The Bee verifies the authors by calling their homes. Many of the people are well known and write often.

      Reply
  3. Keith Roberts says

    March 15, 2012 at 4:46 am

    how does spam filter work?

    Reply
    • Eric Caine says

      March 15, 2012 at 12:56 pm

      I have an application that prevents posting until I approve the message.

      Reply

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