“It’s not a story,” said Dave Lyghtle when I told him I was working on an article about his employment by the Oakdale Irrigation District (OID) at the OID Board meeting last week. Lyghtle is Public Relations Director for Marcia Hermann Design of Modesto. According to the agency’s website, Lyghtle believes, “an effective public relations strategy is a valuable component of building and maintaining any organization’s brand and reputation.” In […]